We know that digital execution (the how) matters.


Consumers—Gen Z to Boomers—now dictate how, when and where they interact with brands and corporations, and their digital expectations continue to rise. Today, online customers expect excellence and demand that their online experience be engaging, personal and available by whichever channel they choose. They want a seamless experience that works flawlessly each and every time.

Yesterday’s web-only interactions have become today’s mobile, data-driven digital experiences. So what makes a digital architecture agile enough to meet or exceed customer expectations?

In this white paper, we illustrate the key components of digital architecture as seen from three different perspectives, because we know that all three perspectives are relevant in the journey to digital.

  • The perspective of the CIO and IT organization
  • The perspective of the CMO and marketing operations
  • The perspective of a solution