Finding relief for OAB symptoms can be a long, frustrating journey. The majority of patients cycle through multiple oral medications without satisfactory results. 50% of patients discontinue treatment, and many give up on treatment entirely. Patients are often not aware of other treatment options. Hence, patients tend to “settle” for just coping with their symptoms.
Engage and motivate OAB patients via a multi-platform, unbranded campaign designed to educate OAB sufferers about all of their treatment options. The "OverActivist" campaign encourages patients to "stop settling" for suboptimal treatments and to take a more active role in finding a real solution for their OAB symptoms. The messaging is crafted to empower patients by providing them with important treatment information and encouraging those patients to proactively seek an OAB specialist who can help them find an effective treatment. The OverActivist website, banners and emails all help drive patients to a Find an OAB Specialist tool.